Pharos Resources is currently exhibiting at the National Symposium on Student Retention, sponsored by the Consortium for Student Retention Data Exchange (CSRDE). Yesterday, we were able to present on how to bridge the enrollment-to-retention chasm to develop a cohesive retention plan from day zero.

Here is a brief abstract of the presentation:

Before students make their final decision to attend your institution, your admissions team has invested a significant amount of time building relationships with them and collecting valuable information while recruiting them to the campus. Unfortunately, both qualitative and quantitative data is left behind when a prospective student becomes an enrolled student. Thus, an enrollment-to-retention chasm is created, impacting the immediate effectiveness of retention plans and interventions.

The presentation explored the connection between enrollment and retention and the importance of establishing a cohesive persistence model that utilizes the data and relationships that are developed during the enrollment process.

We highlighted the effective use of retention tools such as: predictive modeling, identifying at-risk students based on admissions counselors, direct and personal involvement, and creating early interventions to address transitional and engagement issues from the moment they arrive on campus.

Finally, we discussed how Pharos 360 and Pharos Insight support your institution as you collect and analyze information about at-risk students, the bridge-building practice that enabled a private university to increase Fall-to-Spring retention of admissions identified at-risk students.

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About Rachel Phillips-Buck

Rachel Phillips-Buck is the Vice President and a Senior Consultant at Pharos Resources. She works closely with clients to create and coordinate best retention practices on their campuses. She has worked with Pharos 360 since 2006, helping to develop and implement this early alert system on campuses throughout the United States. Prior to her work with Pharos Resources, she worked as a career counselor at Abilene Christian University. She taught the Career and Life Planning Class, and created and delivered the “D!scovery for Deciding” program, a five-week program that helps students choose, confirm and focus his/her major. Rachel is a Licensed Professional Counselor, and approaches all of her work with Pharos Resources with a perspective informed by her training in Systems Theory. Rachel received a BS in Psychology and a Masters in Marriage and Family Therapy from ACU.

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